assure, ensure, insure

assure, ensure, insure
Assure means "to convince," "to guarantee": "I assure you of my good intentions." Ensure and insure mean "to make certain," "to guard against loss": "Please insure this package." Insure, the preferred spelling, is applied to both people and property, but assure usually refers only to persons.

Dictionary of problem words and expressions. . 1975.

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  • assure - ensure - insure — ◊ assure If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried. Please assure Matthew that my house is not about to slide into the …   Useful english dictionary

  • assure / ensure / insure —    Assure means to guarantee : He assured her it was a quality item. (Outside the US this word can also mean insure .)    Ensure means to make sure by double checking : The custodian ensured the doors to the school were locked at night.    Insure …   Confused words

  • assure / ensure / insure —    Assure means to guarantee : He assured her it was a quality item. (Outside the US this word can also mean insure .)    Ensure means to make sure by double checking : The custodian ensured the doors to the school were locked at night.    Insure …   Confused words

  • assure / ensure / insure —    Assure means to guarantee : He assured her it was a quality item. (Outside the US this word can also mean insure .)    Ensure means to make sure by double checking : The custodian ensured the doors to the school were locked at night.    Insure …   Confused words

  • assure — assure, assurance These are terms used principally in the context of life insurance, although even here the verb is no longer common. You insure your life and take out life assurance (or insurance). Both words are rapidly becoming redundant… …   Modern English usage

  • ensure — assure, ensure, insure These three words overlap in meaning, and all have to do with aspects of certainty or security. Assure means ‘to make (a person) sure, to convince’, and can be followed by of or a that clause (She had to leave, but we were… …   Modern English usage

  • insure — assure, ensure, insure These three words overlap in meaning, and all have to do with aspects of certainty or security. Assure means ‘to make (a person) sure, to convince’, and can be followed by of or a that clause (She had to leave, but we were… …   Modern English usage

  • insure — See assure. See assure, ensure, insure …   Dictionary of problem words and expressions

  • ensure — See assure. See assure, ensure, insure …   Dictionary of problem words and expressions

  • assure — See assure, ensure, insure …   Dictionary of problem words and expressions

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